Manifesto 001
The Death of Consistency
We are entering an era where content is infinite and cheap. AI agents will generate millions of messages per day on behalf of your brand.
In this noise, consistency becomes rare. If your support bot speaks like a teenager and your sales bot speaks like a lawyer, you don't have a brand. You have a fracture.
We built Torobari not to generate more content, but to say "No". To be the editor. To be the guardian. Because in an automated world, restraint is the ultimate luxury.
