How Brand Gate checks work

Understand PASS, BLOCK, and ESCALATE decisions for AI and human-written drafts.

Brand Gate

Evaluate every draft against your profile.

Brand Gate evaluates drafts against your saved Brand Profile and returns a clear pre-publish decision.

Check flow

Submit, score, and decide.

Paste or submit copy from any channel. Torobari scores voice fit, clarity, risky claims, generic wording, and consistency.

Submission

Paste or submit copy from ads, emails, landing pages, social posts, or product messaging.

Evaluation

Torobari scores voice fit, clarity, risky claims, generic wording, and consistency against your Brand Profile.

PASS
BLOCK
ESCALATE

Each check returns a verdict so teams know whether to publish, edit, or route to human review.

PASS

The draft aligns with your profile and can move forward without major edits.

BLOCK or ESCALATE

Violations block publish. Ambiguous claims escalate when the profile needs more context or human judgment.

Next steps

Connect checks to your workflow.

Use Trust Console for history and BrandGPT to explain failures or rewrite blocked drafts in approved voice.

Trust Console

Review scores, issue summaries, accepted fixes, and overrides tied to each check.

Product
overview

See positioning, examples, and use cases on the Brand Gate product page.

BrandGPT handoff

Ask why a draft failed and generate safer alternatives without leaving your governed workspace.

See the Brand Gate product page for positioning and examples.

Start free

Generate your Brand Profile from your website.

Scan your site, review the detected voice and messaging, then check AI-generated content against your brand standard.